Christina Kounelias

Christina Kounelias

President, Worldwide Marketing

As executive vice president of Worldwide Marketing and Communications, Christina Kounelias oversees Participant Media's global strategy for all marketing and communications efforts, in line with the company’s mission to create entertainment that inspires social change.

She is responsible for leveraging the company’s content, shaping the company’s pro-social narrative, and elevating the Participant brand.

Prior to Participant, she served as the first-ever chief marketing officer at the Academy of Motion Picture Arts and Sciences (AMPAS). At the Academy, she oversaw all marketing, communications and digital media for the organization's global initiatives including the Oscars ®, Academy Museum, and a year-round slate of programming and educational outreach. Kounelias also spearheaded a significant rebranding effort. Under her leadership, the organization grew its social media presence to over 9.2 million followers and dramatically transformed its online user experience.

Before joining the Academy, Kounelias held senior posts in marketing and communications at Warner Bros./New Line Cinema, Fox Broadcasting Company, and Miramax Films (now The Weinstein Company).

Kounelias serves on The Board of Governors of the Academy of Motion Pictures Arts and Sciences and the board of directors of Camp del Corazon, a nonprofit summer camp for children with heart disease.

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Participant MediaAbout Participant Media

Founded in 2004 by Jeff Skoll, Participant Media’s ( content combines the power of a good story well told with opportunities for real world impact and awareness around the most pressing global issues of our time. As an industry content leader, Participant annually produces up to six narrative feature films, five documentary films, three episodic television series, and more than 30 hours of digital short form programming, through its digital subsidiary SoulPancake—all aimed at entertainment that inspires social awareness and engaging audiences to participate in positive social change. Participant’s content and social impact mandate speaks directly to the rise of today’s “conscious consumer,” representing over 2 billion consumers who are compelled to make impactful content a priority focus. Through its worldwide network of traditional and digital distribution, aligned with partnerships with key non-profit and NGO organizations, Participant is positioned uniquely within the industry to engage a rapidly growing audience while bringing global awareness and action to today’s most vital issues.

Participant’s more than 100 films, including Spotlight, Contagion, Lincoln, The Help, He Named Me Malala, The Look of Silence, CITIZENFOUR, Food, Inc. and An Inconvenient Truth, have collectively earned 73 Academy Award® nominations and 18 wins, including Best Picture for Green Book and Spotlight and Best Foreign Language Film for Roma and A Fantastic Woman. Participant’s digital entertainment division, SoulPancake (, is an award-winning provider of thought-provoking, joyful, and uplifting digital content including such widely popular series as Kid President and The Science of Happiness and reaches an audience of nearly 9 million fans. Follow Participant Media on Twitter and on Facebook and Instagram. Follow SoulPancake on Twitter and on Facebook and Instagram.


Participant Media became a Certified B Corporation in 2018. B Corps are a new type of company that uses the power of business to solve social and environmental problems. B Corp certification is to business what Fair Trade certification is to coffee or USDA Organic certification is to milk.