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Exclusive: Don't Miss The New Gender Equity Campaign Inspired by the RBG Movie


Refinery 29

By Ludmila Leiva

January 18, 2019

 

Though she’s long been an icon, Supreme Court Justice Ruth Bader Ginsburg ("RBG") has increasingly stepped into the media spotlight lately. Her decades-long legacy is the inspiration behind the recent film On The Basis Of Sex, which chronicles some of the challenges she has faced in her long fight for equal rights.

Though the film is sure to inspire viewers, it’s also spurred the creation of a new initiative jointly spearheaded by Participant Media and the ACLU called All Rise. Hinged on the idea that "it takes everyone to create real change," the campaign calls on individuals to take action in the continued fight for gender equity.

Through the ACLU's new digital tool, users are able to learn about workplace equity issues at both state and federal levels as well as take real action signing petitions and contacting policymakers. Read more

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Participant MediaAbout Participant Media

Founded in 2004 by Jeff Skoll, Participant Media’s (www.participantmedia.com) content combines the power of a good story well told with opportunities for real world impact and awareness around the most pressing global issues of our time. As an industry content leader, Participant annually produces up to six narrative feature films, five documentary films, three episodic television series, and more than 30 hours of digital short form programming, through its digital subsidiary SoulPancake—all aimed at entertainment that inspires social awareness and engaging audiences to participate in positive social change. Participant’s content and social impact mandate speaks directly to the rise of today’s “conscious consumer,” representing over 2 billion consumers who are compelled to make impactful content a priority focus. Through its worldwide network of traditional and digital distribution, aligned with partnerships with key non-profit and NGO organizations, Participant is positioned uniquely within the industry to engage a rapidly growing audience while bringing global awareness and action to today’s most vital issues.

Participant’s more than 100 films, including Spotlight, Contagion, Lincoln, The Help, He Named Me Malala, The Look of Silence, CITIZENFOUR, Food, Inc. and An Inconvenient Truth, have collectively earned 73 Academy Award® nominations and 18 wins, including Best Picture for Green Book and Spotlight and Best Foreign Language Film for Roma and A Fantastic Woman. Participant’s digital entertainment division, SoulPancake (www.soulpancake.com), is an award-winning provider of thought-provoking, joyful, and uplifting digital content including such widely popular series as Kid President and The Science of Happiness and reaches an audience of nearly 9 million fans. Follow Participant Media on Twitter and on Facebook and Instagram. Follow SoulPancake on Twitter and on Facebook and Instagram.

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Participant Media became a Certified B Corporation in 2018. B Corps are a new type of company that uses the power of business to solve social and environmental problems. B Corp certification is to business what Fair Trade certification is to coffee or USDA Organic certification is to milk.