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'Teach' Campaign PSA Is Inspiring Kids To Become Teachers

As reported in The Huffington Post, Participant's  #TEACHNow PSA has been playing in nearly 400 theaters during National Teacher Appreciation week.


This Movie Theater PSA Is Inspiring Kids To Become Teachers
The Huffington Post  - May 8, 2015

By Rebecca Klein

A public service announcement encouraging young people to become teachers has been playing in hundreds of movie theaters around the country in recognition of national teacher appreciation week May 4 to May 9.

The PSA, called #TEACHNow, has been playing in nearly 400 theaters as part of Participant Media's TEACH Campaign, which aims to stimulate great teaching.

“My goal with #TEACHNow is to visually illustrate that teaching is so important that it deserves its own recruitment piece featuring teachers as the heroic, life-changing, amazing people they are,” Lesley Chilcott, director of the ad, said in a press release. “We need to show our most talented youth that teaching is an incredible career choice.” Read more here.


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Founded in 2004 by Jeff Skoll, Participant Media’s (www.participantmedia.com) content combines the power of a good story well told with opportunities for real world impact and awareness around the most pressing global issues of our time. As an industry content leader, Participant annually produces up to six narrative feature films, five documentary films, three episodic television series, and more than 40 hours of digital short form programming, through its digital subsidiary SoulPancake—all aimed at entertainment that inspires social awareness and engaging audiences to participate in positive social change. Participant’s content and social impact mandate speaks directly to the rise of today’s “conscious consumer,” representing over 2 billion consumers who are compelled to make impactful content a priority focus. Through its worldwide network of traditional and digital distribution, aligned with partnerships with key non-profit and NGO organizations, Participant is positioned uniquely within the industry to engage a rapidly growing audience while bringing global awareness and action to today’s most vital issues.

Participant’s more than 80 films, including Spotlight, Contagion, Lincoln, The Help, He Named Me Malala, The Look of Silence, CITIZENFOUR, Food, Inc. and An Inconvenient Truth, have collectively earned 56 Academy Award® nominations and 12 wins, including Best Picture for Spotlight and Best Foreign Language Film for A Fantastic Woman. Participant’s digital entertainment division, SoulPancake (www.soulpancake.com), is an award-winning provider of thought-provoking, joyful, and uplifting digital content including such widely popular series as Kid President and The Science of Happiness and reaches an audience of nearly 9 million fans. Follow Participant Media on Twitter and on Facebook and Instagram. Follow SoulPancake on Twitter and on Facebook and Instagram.