< Back to Press Releases

Dogwoof to Handle International Sales for Sundance Documentary '3 1/2 Minutes, Ten Bullets' from Participant Media

LONDON and LOS ANGELES (April 9, 2015) – Dogwoof will act as sales agent for all territories, excluding North America, for Marc Silver’s award-winning Sundance documentary 3 1/2 Minutes from Participant Media. Dogwoof will also distribute the film across all platforms in the UK, where the company is planning a theatrical release in late 2015.

Directed by Marc Silver (Who is Dayani Cristal?), 3 1/2 Minutes made its world premiere at the 2015 Sundance Film Festival to great acclaim and picked up the US Documentary Special Jury Award for Social Impact. The film documents the shooting of black teenager Jordan Davis and the subsequent trial of his killer Michael Dunn.

HBO has licensed U.S. television rights for 3 1/2 Minutes and plans to air the film in late 2015, following its U.S. theatrical release.

“This is a timely film about a racial tension and we feel it will resonate with our buyers; we're thrilled to work with Participant Media on this emotionally wrenching film, beautifully directed by Marc Silver,” said Vesna Cudic, Head of Sales, Dogwoof.

“Marc Silver’s ‘3 1/2 Minutes’ is a devastating, dramatic, and all-too-timely documentary. Following the great reception it received at Sundance, Participant is delighted to have such an incredible team on board to deliver the film to audiences around the world – HBO in the U.S., and now Dogwoof in the UK and international markets,” said Diane Weyermann, Participant’s EVP, Documentary Films.

A The Filmmaker Fund / Motto Pictures production, and co-production with Lakehouse Films and Actual Films in association with JustFilms, MacArthur Foundation and Bertha BRITDOC, 3 1/2 Minutes was written and directed by Marc Silver, produced by Carolyn Hepburn and Minette Nelson, and executive produced by Orlando Bagwell, Bonni Cohen, Julie Goldman, and Participant Media’s Jeff Skoll and Diane Weyermann.

The deal was negotiated by Dogwoof and Rob Williams and Gabe Brakin at Participant Media.


About 3 1/2 Minutes

On Black Friday in 2012, two cars parked next to each other at a Florida gas station. A white middle-aged male and a black teenager exchanged angry words over the volume of the music in the boy’s car. A gun entered the exchange, and a boy called Jordan Davis was left dead.

3 1/2 Minutes is the story of the long road to discovering the truth of what happened in that gas station, the painstaking reconstruction of the murder and revealing how hidden racial prejudice can result in tragedy.

Director by Marc Silver intercuts exclusive footage from the trial with intimate, observational scenes of Jordan’s parents, Ron and Lucy as well as police interrogation footage, prison phone recordings and interviews with the others at the scene that night. The result is a powerful story about the devastating effects of racial bias, and the search for justice within the judicial system.


About Dogwoof

Dogwoof is the UK’s leading documentary film distributor and sales agent. Founded in 2004, initial releases focussed on social issues: Black Gold was widely credited with shifting Starbucks’ position on fairtrade, The Age of Stupid led to the 10:10 campaign. Notable Dogwoof successes include: the 2011 Oscar® Nominated Restrepo, 2012 Oscar® Winning Undefeated; BAFTA nominated Blackfish, and The Act of Killing which won the Best Documentary BAFTA 2014. Titles lined up for 2015 include The Look of Silence the companion piece to The Act of Killing and the late Albert Maysles’ Iris about Iris Apfel. Other initiatives within the Dogwoof brand include Popup Cinema www.popupcinema.net, a mechanism for local entrepreneurs to screen Dogwoof films locally and in non-traditional venues; Dogwoof Global www.dogwoofsales.com, the international sales arm of Dogwoof offering filmmakers worldwide sales representation, coming on-board at any stage of a project. Dogwoof Global’s current slate includes Matthew Heineman’s Cartel Land which won the Directing Award for U.S. Documentary and Cinematography Special Jury Award for U.S. Documentary at this year’s Sundance Film Festival, Marc Silver’s  3.5 Minutes which picked up the US Documentary Special Jury Award for Social Impact at Sundance, Kim Longinotto’s Dreamcatcher winner of Directing World Documentary category, and The Curious Incident of the Dog in the Night-Time, currently in production, based on the global phenomenon of the award-winning book by Mark Haddon. Upcoming festivals for Dogwoof include MIP, Cannes, IDFA, Toronto Hotdocs and Sheffield Doc/Fest.

About Participant Media
Participant Media (http://www.ParticipantMedia.com) is a global entertainment company founded in 2004 by Jeff Skoll to focus on feature film, television, publishing and digital content that inspires social change. Participant's more than 60 films include Good Night, and Good Luck, Syriana, An Inconvenient Truth, Food, Inc., Waiting for ‘Superman’, The Help, Contagion and Lincoln. Participant launches campaigns that bring together government entities, foundations, schools, and others to raise awareness and drive people to take action on issues from each film or television show. Pivot (http://www.pivot.tv/), the company’s television network, is available nationally in 48 million homes, with a diverse slate of talent and a mix of original series, acquired programming, films and documentaries. TakePart (http://www.TakePart.com) is Participant’s digital news and lifestyle magazine and social action platform for the conscious consumer. Through its films, social action campaigns, digital network, and its television network, Participant seeks to entertain, encourage and empower every individual to take action.


Press Contact

All interview and appearance requests, or other press inquires, should be directed to our Communications team.

Find a Press Contact

Sign up to get exclusive updates and extras.

Participant MediaAbout Participant Media

Founded in 2004 by Jeff Skoll, Participant Media’s (www.participantmedia.com) content combines the power of a good story well told with opportunities for real world impact and awareness around the most pressing global issues of our time. As an industry content leader, Participant annually produces up to six narrative feature films, five documentary films, three episodic television series, and more than 30 hours of digital short form programming, through its digital subsidiary SoulPancake—all aimed at entertainment that inspires social awareness and engaging audiences to participate in positive social change. Participant’s content and social impact mandate speaks directly to the rise of today’s “conscious consumer,” representing over 2 billion consumers who are compelled to make impactful content a priority focus. Through its worldwide network of traditional and digital distribution, aligned with partnerships with key non-profit and NGO organizations, Participant is positioned uniquely within the industry to engage a rapidly growing audience while bringing global awareness and action to today’s most vital issues.

Participant’s more than 100 films, including Spotlight, Contagion, Lincoln, The Help, He Named Me Malala, The Look of Silence, CITIZENFOUR, Food, Inc. and An Inconvenient Truth, have collectively earned 73 Academy Award® nominations and 18 wins, including Best Picture for Green Book and Spotlight and Best Foreign Language Film for Roma and A Fantastic Woman. Participant’s digital entertainment division, SoulPancake (www.soulpancake.com), is an award-winning provider of thought-provoking, joyful, and uplifting digital content including such widely popular series as Kid President and The Science of Happiness and reaches an audience of nearly 9 million fans. Follow Participant Media on Twitter and on Facebook and Instagram. Follow SoulPancake on Twitter and on Facebook and Instagram.


Participant Media became a Certified B Corporation in 2018. B Corps are a new type of company that uses the power of business to solve social and environmental problems. B Corp certification is to business what Fair Trade certification is to coffee or USDA Organic certification is to milk.