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Participant Media Names Laura Kim Head of Film Marketing

Veteran Marketing and Publicity Exec Joins as SVP, Film Marketing


LOS ANGELES (May 5, 2014) – Participant Media, the leading provider of entertainment that inspires, has named Laura Kim Senior Vice President, Film Marketing. The announcement was made today by Diane Weyermann, Executive Vice President, Documentary Films, and Jonathan King, Executive Vice President, Narrative Films, to whom she will jointly report.

In her new role at Participant, Kim will oversee marketing strategy, partnerships, and campaign development for Participant’s films and acquisitions, and serve as the key marketing executive for all distributors, promotional partners, filmmakers, talent and studios.

“Laura is respected throughout the film world for her expertise, intelligence and creativity managing campaigns for a wide range of films. We are thrilled to have her on board as Participant expands into new markets, and expands our slate of films,” said King.

“I have known Laura for many years and have always been immensely impressed by her skills and expertise in shepherding a variety of films through the festival, theatrical, and awards circuits, as well as her capacity to ultimately connect them to audiences. Laura is an incredible asset to Participant and I am thrilled to be working with her,” Weyermann added.

Prior to joining Participant, Kim was principal and founder at Inside Job, a motion picture marketing, public relations and distribution consulting firm, whose clients and campaigns included Academy Award®-nominated films ALBERT NOBBS, MARGIN CALL, RESTREPO, WINTER’S BONE and the Academy Award®-winner for Best Documentary UNDEFEATED, as well as The Sundance Institute. Previously, Kim served as Executive Vice President of Marketing for Warner Independent Pictures, where she was responsible for the marketing of films including BEFORE SUNSET, MARCH OF THE PENGUINS, PARADISE NOW, and Participant’s GOOD NIGHT, AND GOOD LUCK.

Kim is a member of the Academy of Motion Picture Arts and Sciences, and serves on the Board of Directors for Film Independent.

About Participant Media
Participant (ParticipantMedia.com) is a global entertainment company founded in 2004 by Jeff Skoll to focus on feature film, television, publishing and digital content that inspires social change. Participant's more than 45 films include GOOD NIGHT, AND GOOD LUCK, SYRIANA, AN INCONVENIENT TRUTH, FOOD, INC., WAITING FOR ‘SUPERMAN’, THE HELP, CONTAGION and LINCOLN. Through its films, social action campaigns, digital network TakePart.com and Pivot, its new television network for Millennials, Participant seeks to entertain, encourage and empower every individual to take action.

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Participant MediaAbout Participant Media

Founded in 2004 by Jeff Skoll, Participant Media’s (www.participantmedia.com) content combines the power of a good story well told with opportunities for real world impact and awareness around the most pressing global issues of our time. As an industry content leader, Participant annually produces up to six narrative feature films, five documentary films, three episodic television series, and more than 30 hours of digital short form programming, through its digital subsidiary SoulPancake—all aimed at entertainment that inspires social awareness and engaging audiences to participate in positive social change. Participant’s content and social impact mandate speaks directly to the rise of today’s “conscious consumer,” representing over 2 billion consumers who are compelled to make impactful content a priority focus. Through its worldwide network of traditional and digital distribution, aligned with partnerships with key non-profit and NGO organizations, Participant is positioned uniquely within the industry to engage a rapidly growing audience while bringing global awareness and action to today’s most vital issues.

Participant’s more than 100 films, including Spotlight, Contagion, Lincoln, The Help, He Named Me Malala, The Look of Silence, CITIZENFOUR, Food, Inc. and An Inconvenient Truth, have collectively earned 73 Academy Award® nominations and 18 wins, including Best Picture for Green Book and Spotlight and Best Foreign Language Film for Roma and A Fantastic Woman. Participant’s digital entertainment division, SoulPancake (www.soulpancake.com), is an award-winning provider of thought-provoking, joyful, and uplifting digital content including such widely popular series as Kid President and The Science of Happiness and reaches an audience of nearly 9 million fans. Follow Participant Media on Twitter and on Facebook and Instagram. Follow SoulPancake on Twitter and on Facebook and Instagram.


Participant Media became a Certified B Corporation in 2018. B Corps are a new type of company that uses the power of business to solve social and environmental problems. B Corp certification is to business what Fair Trade certification is to coffee or USDA Organic certification is to milk.