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Variety Spotlights Cesar Chavez Social Action Efforts on Eve of L.A. Premiere


Participant, Pantelion, Canana Tubthump Cesar Chavez National Day of Service

GUADALAJARA – Not all films made by an international company swing by the White House before their world premiere in the U.S.

Lead-produced by Mexico’s CananaFilms, “Cesar Chavez” is one exception. The brief pre-screening introduction by President Obama on Wednesday to an audience including House Minority Leader Nancy Pelosi and Valerie Jarrett, senior adviser to the president, is just one highlight of an exceptional release strategy.

Releasing SXSW Audience Award winner “Cesar Chavez,” Diego Luna’s film about a man who changed history, producer Canana, distributor Pantelion Films and co-financier Participant Media want to do a little bit to change history as well.

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Participant MediaAbout Participant Media

Founded in 2004 by Jeff Skoll, Participant Media’s (www.participantmedia.com) content combines the power of a good story well told with opportunities for real world impact and awareness around the most pressing global issues of our time. As an industry content leader, Participant annually produces up to six narrative feature films, five documentary films, three episodic television series, and more than 40 hours of digital short form programming, through its digital subsidiary SoulPancake—all aimed at entertainment that inspires social awareness and engaging audiences to participate in positive social change. Participant’s content and social impact mandate speaks directly to the rise of today’s “conscious consumer,” representing over 2 billion consumers who are compelled to make impactful content a priority focus. Through its worldwide network of traditional and digital distribution, aligned with partnerships with key non-profit and NGO organizations, Participant is positioned uniquely within the industry to engage a rapidly growing audience while bringing global awareness and action to today’s most vital issues.

Participant’s more than 80 films, including Spotlight, Contagion, Lincoln, The Help, He Named Me Malala, The Look of Silence, CITIZENFOUR, Food, Inc. and An Inconvenient Truth, have collectively earned 56 Academy Award® nominations and 12 wins, including Best Picture for Spotlight and Best Foreign Language Film for A Fantastic Woman. Participant’s digital entertainment division, SoulPancake (www.soulpancake.com), is an award-winning provider of thought-provoking, joyful, and uplifting digital content including such widely popular series as Kid President and The Science of Happiness and reaches an audience of nearly 9 million fans. Follow Participant Media on Twitter and on Facebook and Instagram. Follow SoulPancake on Twitter and on Facebook and Instagram.