< Back to Press Releases

Participant Media To Mount A Social Action Campaign for 'The Square'

Participant Media Enter 'The Square' To Mount Social Action Campaign For Jehane Noujaim's Gripping, Award Winning Documentary

Film Will Bow Theatrically In Eight North American Cities On January 17, 2014


Participant Media will join forces with director-producer Jehane Noujaim (Control Room; Startup.com; Rafea: Solar Mama) and producer Karim Amer (Rafea: Solar Mama) for the documentary THE SQUARE, a riveting, deeply human chronicle of the Egyptian protest movement. Participant Media will mount a comprehensive social action campaign targeting universities, cultural institutions and thought leaders across the country, with support from Participant’s digital network TakePart as well as “TakePart Live,” its live nightly talk show on Pivot, Participant’s new television network.

The first film to win the Audience Award at both the Sundance and Toronto film festivals, THE SQUARE will open theatrically in New York, Los Angeles, Chicago, San Francisco, Seattle, Washington DC, Boston and Toronto on January 17, 2014. The film is being released theatrically by Noujaim Films.

THE SQUARE is an epic documentary that tells the behind-the-headlines story of the Egyptian Revolution through the eyes of young activists who have sought for the last two years to build a better Egypt. The film captures the immediacy and intensity of the protests in Tahrir Square from the 2011 overthrow of military leader Hosni Mubarak through the ousting of Mohammed Morsi in 2013, providing a kaleidoscopic, visceral portrait of the events as they unfold before Magdy, a member of the Muslim Brotherhood, Khalid Abdalla, an Egyptian actor who played the lead in Participant’s The Kite Runner and the charismatic Ahmed, whose poetic storytelling carries the narrative. Armed with nothing more than cameras, social media, deep consciousness, and a resolute commitment to change, these young revolutionaries give us a front line perspective of the ongoing struggle fought with new weapons.

“Jehane has crafted a compelling, emotional and enlightening film that transports you to the center of Tahrir Square,” said Participant CEO Jim Berk. “We look forward to deploying all our social action resources at Participant to bring THE SQUARE to the widest possible audience.”

Noujaim said, “We made THE SQUARE in order to inspire the hearts and minds of people worldwide, and we are thrilled that Participant Media, a company that was founded on the belief that film has the power to change the world, will create and implement a social action campaign for the film.”

The deal was negotiated by Participant’s COO Jeff Ivers, with Cinetic Media’s John Sloss on behalf of the filmmakers.

About Participant Media
Participant is a global entertainment company founded in 2004 by Jeff Skoll to focus on feature film, television, publishing and digital content that inspires social change. Participant's more than 40 films include GOOD NIGHT, AND GOOD LUCK, SYRIANA, AN INCONVENIENT TRUTH, FOOD, INC., WAITING FOR ‘SUPERMAN’, THE HELP, CONTAGION and LINCOLN. Through its films, social action campaigns, digital network TakePart.com and Pivot, its new television network for Millennials, Participant seeks to entertain, encourage and empower every individual to take action.


Press Contact

All interview and appearance requests, or other press inquires, should be directed to our Communications team.

Find a Press Contact

Sign up to get exclusive updates and extras.

Participant MediaAbout Participant Media

Founded in 2004 by Jeff Skoll, Participant Media’s (www.participantmedia.com) content combines the power of a good story well told with opportunities for real world impact and awareness around the most pressing global issues of our time. As an industry content leader, Participant annually produces up to six narrative feature films, five documentary films, three episodic television series, and more than 30 hours of digital short form programming, through its digital subsidiary SoulPancake—all aimed at entertainment that inspires social awareness and engaging audiences to participate in positive social change. Participant’s content and social impact mandate speaks directly to the rise of today’s “conscious consumer,” representing over 2 billion consumers who are compelled to make impactful content a priority focus. Through its worldwide network of traditional and digital distribution, aligned with partnerships with key non-profit and NGO organizations, Participant is positioned uniquely within the industry to engage a rapidly growing audience while bringing global awareness and action to today’s most vital issues.

Participant’s more than 100 films, including Spotlight, Contagion, Lincoln, The Help, He Named Me Malala, The Look of Silence, CITIZENFOUR, Food, Inc. and An Inconvenient Truth, have collectively earned 73 Academy Award® nominations and 18 wins, including Best Picture for Green Book and Spotlight and Best Foreign Language Film for Roma and A Fantastic Woman. Participant’s digital entertainment division, SoulPancake (www.soulpancake.com), is an award-winning provider of thought-provoking, joyful, and uplifting digital content including such widely popular series as Kid President and The Science of Happiness and reaches an audience of nearly 9 million fans. Follow Participant Media on Twitter and on Facebook and Instagram. Follow SoulPancake on Twitter and on Facebook and Instagram.


Participant Media became a Certified B Corporation in 2018. B Corps are a new type of company that uses the power of business to solve social and environmental problems. B Corp certification is to business what Fair Trade certification is to coffee or USDA Organic certification is to milk.