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'Change The Course' Featured at We Day-Seattle


15,000 young people showed up to Seattle's Key Arena for Me to We's first ever U.S. We Day.  Participant was represented onstage by Social Action's Christian McGuigan, who reported that our sizzle reel drew a highly enthusiastic response.  The audience especially loved the footage from Food, Inc., The Help, The Cove and Snitch, but the biggest applause was for Lincoln.

"Change the Course" presentation resulted in the addition of nearly 2,500 new sms numbers/emails in a matter of four minutes.  All told, over 2.5 million gallons were marked for restoration to the critically dewatered Colorado River as a result of We Day Seattle.

Following Christian's presentation, they showed a video produced by the Royal Bank of Canada featuring National Geographic and Change the Course's Sandra Postel.

The next U.S. We Day and Change the Course's potential integration is looking to be equally successful with We Day Minnesota scheduled for October 8th, hosted by the Jonas Brothers.

View the video here

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Participant MediaAbout Participant Media

Founded in 2004 by Jeff Skoll, Participant Media’s (www.participantmedia.com) content combines the power of a good story well told with opportunities for real world impact and awareness around the most pressing global issues of our time. As an industry content leader, Participant annually produces up to six narrative feature films, five documentary films, three episodic television series, and more than 40 hours of digital short form programming, through its digital subsidiary SoulPancake—all aimed at entertainment that inspires social awareness and engaging audiences to participate in positive social change. Participant’s content and social impact mandate speaks directly to the rise of today’s “conscious consumer,” representing over 2 billion consumers who are compelled to make impactful content a priority focus. Through its worldwide network of traditional and digital distribution, aligned with partnerships with key non-profit and NGO organizations, Participant is positioned uniquely within the industry to engage a rapidly growing audience while bringing global awareness and action to today’s most vital issues.

Participant’s more than 80 films, including Spotlight, Contagion, Lincoln, The Help, He Named Me Malala, The Look of Silence, CITIZENFOUR, Food, Inc. and An Inconvenient Truth, have collectively earned 56 Academy Award® nominations and 12 wins, including Best Picture for Spotlight and Best Foreign Language Film for A Fantastic Woman. Participant’s digital entertainment division, SoulPancake (www.soulpancake.com), is an award-winning provider of thought-provoking, joyful, and uplifting digital content including such widely popular series as Kid President and The Science of Happiness and reaches an audience of nearly 9 million fans. Follow Participant Media on Twitter and on Facebook and Instagram. Follow SoulPancake on Twitter and on Facebook and Instagram.