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Forbes Piece on "Flu Near You" Campaign with Link to TP


Why Ebay Billionaire Jeff Skoll Is Backing The Flu NearYou Initiative 

I was goaded into getting my first ever flu shot yesterday by a new email campaign called “Flu Near You.” I signed up for the initiative a couple of weeks ago. Every week I get an email with a link to a 2-question survey asking me if I have experienced any of about 10 symptoms (sore throat, aches, fever, etc.) and whether I have gotten the flu shot. I didn’t want to answer “no” to the second question yet again, so I popped over to Walgreens and got the shot, then replied to the survey.

Flu Near You was created by Healthmap of Boston Children’s Hospital, eBay billionaire Jeff Skoll’s nonprofit Skoll Global Threats Fund and the American Public Health Association. It’s free. It’s fast. Anyone age 13 or older in the U.S. can sign up. I also chose to report my children’s flu symptoms (or so far — lack thereof).

Read more here.

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Founded in 2004 by Jeff Skoll, Participant Media’s (www.participantmedia.com) content combines the power of a good story well told with opportunities for real world impact and awareness around the most pressing global issues of our time. As an industry content leader, Participant annually produces up to six narrative feature films, five documentary films, three episodic television series, and more than 40 hours of digital short form programming, through its digital subsidiary SoulPancake—all aimed at entertainment that inspires social awareness and engaging audiences to participate in positive social change. Participant’s content and social impact mandate speaks directly to the rise of today’s “conscious consumer,” representing over 2 billion consumers who are compelled to make impactful content a priority focus. Through its worldwide network of traditional and digital distribution, aligned with partnerships with key non-profit and NGO organizations, Participant is positioned uniquely within the industry to engage a rapidly growing audience while bringing global awareness and action to today’s most vital issues.

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