Consulting & Creative Services
Uniquely positioned within Participant Media, Tag is an expert in the cause space, working with non-profit and for-profit clients to develop, elevate, and execute scaleable and multi-level cause marketing and social innovation programs and campaigns.
- Consult: Strategy, Theory of Change, Campaign Framework
- Concept: Designing programs
- Create: Managing and executing creative work and programs
From 2013 to 2014, Tag worked with American Express and Davis Guggenheim to produce Spent: Looking for Change, a documentary about financial inclusion. Tag performed issue landscaping, program development and documentary production around the American “underbanked” population. Tag also activated and organized non-profit partners to create a financial literacy pilot program for high school students in Clarksdale, Mississippi.
THE BILL AND MELINDA GATES FOUNDATION
Tag has a strong history working with the Gates Foundation spanning from content production for the Giving Pledge, to campaign framework development during the International AIDS Conference and Malaria Forum.
This year, Tag and Gates Foundation also launched an initiative called Take Part World to educate and engage a largely millennial audience in global issues through consistent, in-depth coverage of the world’s biggest health and development challenges. On-air original programming on our network, Pivot, is complemented by an online editorial series at TakePart.com.
From 2012 to 2013, Intel engaged Tag to develop a signature program for girls’ education globally called Intel for Change. TAG performed landscaping, brand strategy & program development, and was responsible for developing and executing all program elements including an episodic series of videos highlighting the program.