PARTICIPANT MEDIA’S SOCIAL ACTION CAMPAIGN FOR NEW FILM FURRY VENGEANCE, OPENING APRIL 30, BRINGS WILDLIFE AND HABITAT PRESERVATION TO CLASSROOMS ACROSS THE U.S.

Campaign associates include National Wildlife Federation, Endangered Species Coalition, Defenders of Wildlife

For the upcoming feature film comedy Furry Vengeance, opening nationwide on April 30th, Participant Media’s social action campaign will focus on bringing the message of wildlife and habitat preservation to over 16,000  schools or approximately a half a million students around the country. Teamed with Summit Entertainment and the award-winning curriculum specialists at Young Minds Inspired (YMI), Participant has created a free educational program designed to teach 3rd to 5th grade pupils about the effects of every day decisions on our environment.

Said John Schreiber, Executive Vice President of Social Action & Advocacy for Participant Media, “With our Social Action Campaign for Furry Vengeance, we are taking the message of the film into the classrooms in order to encourage kids to think critically before making choices in their communities that could threaten and endanger wildlife and habitats, and to inspire a new generation of wildlife activists.”

Four activities based on National Standards in language arts, science, and geography present compelling ecological concepts based on the funny and thought- provoking context of the film and challenge students to get involved in issues that matter, using suggestions and resources offered by the National Wildlife Federation, the Endangered Species Coalition, and Defenders of Wildlife. A classroom poster illustrating action points, stickers to reward activity completion, paperwork certifying the class’s adoption of an endangered species, information about an art contest to help celebrate Endangered Species Day in May, and a take-home booklet to encourage family involvement are also included.. More information can be found at TakePart.com/FurryVengeance.

Summit Entertainment and Participant Media in association with imagination abu dhabi present Furry Vengeance, a hilarious new feature film for the entire family starring Brendan Fraser as a real estate developer whose latest project threatens the habitats of local forest creatures. The woodland critters, who don't want their homes disturbed, seek comical revenge by turning a peaceful neighborhood into a battlefield of epic proportions. The film was written by Michael Carnes & Josh Gilbert, produced by Robert Simonds and Keith Goldberg and directed by Roger Kumble.

Participant Media is a Los Angeles-based entertainment company that focuses on socially relevant, commercially viable feature films, documentaries and television, as well as publishing and digital media. Participant Media is headed by CEO Jim Berk and was founded in 2004 by philanthropist Jeff Skoll, who serves as Chairman. Ricky Strauss is President.

Participant exists to tell compelling, entertaining stories that bring to the forefront real issues that shape our lives.  For each of its projects, Participant creates extensive social action and advocacy programs which provide ideas and tools to transform the impact of the media experience into individual and community action.  Participant’s films include The Kite Runner, Charlie Wilson’s War, Darfur Now, An Inconvenient Truth, Good Night and Good Luck., Syriana, Standard Operating Procedure, The Visitor, The Soloist, Food, Inc., The Informant! and The Crazies.

Summit Entertainment, LLC is a worldwide theatrical motion picture development, financing, production and distribution studio. The studio handles all aspects of marketing and distribution for both its own internally developed motion pictures as well as acquired pictures.  Summit Entertainment, LLC also represents international sales for both its own slate and third party product.  Summit Entertainment, LLC releases on average 10 to 12 films annually.