Lindsay Guetschow
Senior Director, Marketing & Strategic Alliances
Lindsay Guetschow is Participant’s Senior Director, Marketing & Strategic Alliances, where she is responsible for managing corporate strategic alliances for cause marketing campaigns. In addition to developing online and offline programs for partners, Lindsay leads and manages outreach efforts to extend the reach and impact of cause marketing, social action and digital campaigns.
Prior to joining Participant full-time, Lindsay worked for a year as the Campaign Outreach Director for Waiting for "Superman," spearheading the very successful Einhorn town hall initiative.
Previously, Lindsay helped open Cool Globes: Hot Ideas for a Cooler Planet, Los Angeles in 2009. Cool Globes is a public art project with a purpose that originated in Chicago during the summer of 2007. Consisting of 50 huge 5-foot globes designed by world renowned as well as local artists to demonstrate simple solutions to inspire individuals and organizations to take action against global warming, Cool Globes was visited by over 1 Million Angelinos, and has gone on tour to various other cities including: Washington DC, San Francisco, Vancouver, Copenhagen and Houston. Lindsay worked with famed street artist Shepard Fairey to create Cool Globes’ brand campaign and marketing materials in the LA market, and organized the Earth Day grand opening where speakers included: Governor Schwarzenegger, Mayor Villaraigosa and environmental activist Laurie David. After a successful LA opening, Lindsay helped launch the first international Cool Globes exhibit in Copenhagen during the COP 15 conference.
Prior to her work at Cool Globes, Lindsay served as the Director of Outreach for StopGlobalWarming.org, where she joined forces with the organization’s founders— environmental activist Laurie David, Senator John McCain and Robert F. Kennedy, Jr.—to build a virtual march of more than one million people in an effort to make global warming a national priority. Lindsay built dynamic marketing strategies by harnessing the star power of athletes, actors, musicians, prominent Americans, religious groups, politicians, and unlikely corporate partners to encourage people to become global warming activists and join the movement for change. She spoke at various music festivals including Bonnaroo and Lollapalooza as well as schools and city events. In addition, she produced original online video content for SGW.org, MSN Green, MYSPACE and Facebook, and lead cause marketing partnerships with Microsoft and SIGG.
In 2009, Lindsay was chosen by Self Magazine as one of three Women Doing Good Honorees.
