Executive Vice President, Social Action & Advocacy
Chad Boettcher is Executive Vice President, Social Action and Advocacy and responsible for leading the creation, development and execution of Social Action and Advocacy campaigns and strategies that lead to social impact for all Participant content and investments. With campaigns for recent film releases as Lincoln, The Best Exotic Marigold Hotel, Middle of Nowhere and A Place at the Table, this work inspires citizen awareness, education and engagement in order to create active communities engaged in positive social change.
Prior to joining Participant in November 2011, Boettcher taught marketing innovation at NYU and was Senior Vice President of Social Innovation at Weber Shandwick. There he helped lead a social innovation team that advised a wide range of corporate clients on issues in corporate social responsibility, citizenship, sustainability and cause marketing. He has also worked with a variety of nonprofit organizations, including the Gill Foundation, with whom he and his team co-authored “Business of Change” – a guide to corporate-nonprofit collaboration to promote LGBT equality.
Before Weber Shandwick, Boettcher worked at Nike where he was the US Director, and then Global Director, of Corporate Responsibility. His work included the Let Me Play campaign to unleash the human potential through sport; the Reuse-A-Shoe program that recycles old athletic sneakers and turns them into sport surfaces; and the Nike Summer Shoes initiative with the National Recreation and Park Association that gave nearly every high schooler in New Orleans a free pair of athletic shoes after Hurricane Katrina so they could start leading active, healthy lives again.
Boettcher also worked for MTV: Music Television as Senior Director of Strategic Partnerships and Public Affairs. There he turned MTV’s traditional Spring Break on its head with Alternative Spring Break and sent young people to the Gulf Coast to help rebuild after Hurricane Katrina with United Way Worldwide. He also launched the channel’s first partnership on high school education with the Bill & Melinda Gates Foundation, developed programs and partnerships for the Choose or Lose voter education initiative in the 2004 presidential campaign, and led the channel’s Emmy award-winning partnership on sexual health with the Kaiser Family Foundation.
Boettcher, who is a former Board member of the Gay Lesbian Alliance Against Defamation (GLAAD), graduated from Miami University with a B.A. in Political Science, Spanish and Botany and is an avid sports enthusiast.