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ExecutivesLynn HirshfieldVice President of Business Development Lynn Hirshfield joined Participant Media in May 2007. Her responsibilities are to lead the development of strategic marketing partnerships and integrate these partners into social action and advocacy campaigns, as well as to launch a publishing division to support the company’s films and social action campaigns.Prior to joining the staff of Participant, she consulted for the company throughout 2006 on the social marketing and outreach for the Academy Award®-winning documentary AN INCONVENIENT TRUTH. Lynn has served in the same capacity for a number of internet content and technology start ups, with various studios and venture capital groups specializing in creating new verticals and generating strategic partnerships with corporate sponsors. Previous to entering the internet arena, she worked as a development executive for productions garnering a number of awards, including four Emmys, a Peabody Award and two Television Critics Awards -- among them the PBS series "Wishbone. " She was also a story editor for National Geographic Feature Films, Scott Rudin, Norman Lear, Tim Burton and Sony, Fox and Warner Bros. Studios. In 2006, Penguin Books published her first children's book Sassafras: True Confessions of a Poodle Princess which was directly inspired by Participant’s mission to use creative media for social change. The sequel, Sassafras Goes to Hollywood was published in June 2007. Lynn is a graduate of U.C. Berkeley and the Radcliffe Publishing Procedures Graduate Program at Harvard University. What was your first job? Cleaning the poo off chicken eggs on a kibbutz in Israel. I was being punished for accidentally knocking over a trailer full of 100s of eggs that shattered everywhere minutes after arriving to work my first day in the chicken yard. If you could change one thing about yourself or the world, what would it be? I wish I could sing. I wish I could just belt out some great number from a Broadway musical. Unfortunately, I'm completely tone deaf and people don¹t even let me chime in on "Happy Birthday." Also, I wish that spaying and neutering of most family pets was mandatory because the shelters are so overcrowded. I can think of a few humans who should also be mandated to comply. Who or what serves as your greatest inspiration? I think teachers are the real rock stars. My sister is an educator at an inner city school and her dedication to her students and their families is truly inspiring.
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