Welcome to Reel Impact! Here we'll post our own research and insights about the social impact of entertainment. We'll pull from the past 8 years and more than 40 films — like An Inconvenient Truth, Waiting for 'Superman', North Country, and Food Inc. — and post results from some of our current media projects, as well.

See a full list of our Social Action campaigns

Ultimately, we hope Reel Impact adds a little something to the collective knowledge out there, that entertainment can — and often does — push the world forward in positive ways.

If you have thoughts, comments, questions, please email us at reelimpact@participantmedia.com.

FCC Victory!

Designing a social action campaign for a film is a strategic and expansive process. Every single one of the campaigns designed by Participant Media for our 40+ films and original programming on Pivot is unique. However, the objective for each one is the same: Create social impact. Many factors, including the currency of the issue, active political or social movements, the simplicity of the desired action, availability and interest of…

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Telling a story with numbers

At Participant Media, we believe that a story well told can change the world —and we’re determined to prove it. Proof, not only with a powerful character or emotional storyline, but with numbers. A recent joint publication by the Omidyar Network and The Bridgespan Group , supports an interesting idea about creating balance when measuring  results.  In, “Let’s Be Realistic About Measuring Impact,” Harvard Business School associate…

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Open Your Eyes….Wide Open

Information is literally everywhere. News, updates, likes, shares, texts, tweets are ever-flowing, on various platforms. The digital revolution is not upon us- it is us. Nowhere is this perhaps more clear than with the Millennial generation. They are a source of information and a consumer of it. Unsurprisingly, understanding the complicated relationship Millennials have with media can be a challenge. Our new TV network, pivot, focuses on this conflicted…

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What do Americans think about fixing the food crisis?

How is it that 50 million people in the United States – one of the richest countries on the planet – do not know where their next meal is coming from? This situation, known as “food insecurity,” is absolutely outrageous.

And while legions of terrific nonprofit organizations and faith-based groups deliver much-needed food assistance daily, and advocacy organizations work with policy-makers to change the system, we wondered: What do…

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Americans’ Perspective of Abraham Lincoln

How is it that 2/3 of Americans say they know “little to nothing” about arguably the most influential person in our country’s history, and one of the most famous and featured people of all time, President Abraham Lincoln?

That’s one of the results we found important, and surprising, in our study titled “Americans’ Perceptions of Abraham Lincoln” we’re releasing today about the 16th President of the United States…

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