Christina Kounelias


Christina Kounelias

EVP, Worldwide Marketing & Communications

As executive vice president of Worldwide Marketing and Communications, Christina Kounelias oversees Participant Media's global strategy for all marketing and communications efforts, in line with the company’s mission to create entertainment that inspires social change.

She is responsible for leveraging the company’s content, shaping the company’s pro-social narrative, and elevating the Participant brand.

Prior to Participant, she served as the first-ever chief marketing officer at the Academy of Motion Picture Arts and Sciences (AMPAS). At the Academy, she oversaw all marketing, communications and digital media for the organization's global initiatives including the Oscars ®, Academy Museum, and a year-round slate of programming and educational outreach. Kounelias also spearheaded a significant rebranding effort. Under her leadership, the organization grew its social media presence to over 9.2 million followers and dramatically transformed its online user experience.

Before joining the Academy, Kounelias held senior posts in marketing and communications at Warner Bros./New Line Cinema, Fox Broadcasting Company, and Miramax Films (now The Weinstein Company).

Kounelias serves on the board of directors of Camp del Corazon, a nonprofit summer camp for children with heart disease, and is a member of AMPAS.

Participant Media