US News Feature on Meghan McCain

Washington Whispers
Inspired by MTV News, Meghan McCain Launches Millennial-Friendly Show

By Nikki Schwab
September 10, 2013 RSS Feed Print

She’s been on the campaign trail and done the cable news thing, so it’s not surprising that Meghan McCain’s new TV show “Raising McCain” would be a blend of the two.

“I felt like more interesting conversations were being held in the green room, or in the car on the way to the event, or in the hotel room afterward,” McCain told Whispers. “I thought it would be a cool idea to do a talk show, but it would film kind of like a reality show or a documentary.”

Thus “Raising McCain,” which debuts Saturday at 10 p.m. on the new Pivot television network, blends both television styles. The star is McCain, a pundit, author and the daughter of Sen. John McCain, R-Ariz. And in every episode, she and her team tackle a different topic – from modern feminism to millennial veterans.

“I just wanted to do something where I could wear the clothes that I wear everyday, I could do my hair however I wanted, hang out with my friends and come from a really non-judgmental place,” McCain says.

Inspiration for the show came from 28-year-old McCain’s love of MTV News growing up.

“Tabitha Soren and all the MTV VJs, they were the coolest people ever, I loved them,” she says. Additionally, the way that MTV’s “Catfish” is shot impressed her. “I like the way they film him in his hotel room and in the car, etc.”

McCain conducts interviews using her own brand of straight talk, which includes a lot of swearing. “I swear like a trucker,” McCain says, adding that, on the new network, her f-bombs most likely wouldn’t be bleeped. “I think it’s better in general, I think anything that’s more authentic is better.” And so far, her parents are on board. “They saw the first episode and they both really like it, thank God, I was really nervous about them.”

McCain made her transition into the media after making a name for herself as the “McCain Blogette” on the campaign trail in 2008, during her father’s White House bid. Since then, she’s penned a column for the Daily Beast, written two books and been an MSNBC contributor.

Now she’s hoping to jumpstart a new genre.

“I understand it’s a new network, it’s a new format, we’re kind of asking a lot of people, to film not just in a scripted way,” she said of the challenges she’s encountered thus far. While she says she hasn’t had trouble getting guests, it hasn’t been a cakewalk either. “I mean, I really wanted to interview Hillary Clinton and her people said no, twice, which makes me so sad,” McCain said. “I thought she’d at least do an interview or a phoner or something, but maybe I’m just overselling myself. I don’t know.”