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Participant Media Joins Plum Organics Partnership To Donate Food To Babies In Need


The critically acclaimed documentary “A Place at The Table” (Magnolia Pictures/Participant Media) is sparking a national conversation on food insecurity in America, leaving many people wondering what they can do to help solve the crisis of 49 million hungry Americans, including one in four children.

In an exciting partnership, Plum Organics, The Perseus Books Group, Magnolia Pictures, and Participant Media invite consumers to take immediate action to help nourish food-insecure babies and toddlers. During the film’s opening weekend on March 1st-3rd, 2013, Plum Organics will donate one organic “Super Smoothie” pouch to a baby or toddler in need for every movie ticket sold, every online download of the film purchased, and every copy of the companion book and e-book sold.

The “Super Smoothie” pouch developed for donation by Plum Organics—the leading provider of organic baby foods and toddler snacks—is an organic and nutritionally dense fruit, veggie, and grain blend, designed specifically to fulfill the nutritional deficits of babies and toddlers suffering from food insecurity. For this program, Plum Organics will donate up to 100,000 Super Smoothies to Convoy of Hope, an award-winning 501 (c) 3 organization that provides help and hope to families in need across America.
 

“At Plum, we believe each and every little one in our country deserves to be nourished to his or her full potential,” said Neil Grimmer, Co-Founder & CEO of Plum Organics. “A Place at the Table illustrates how we as a nation are falling short on this basic commitment to our children. We're excited to provide people with the opportunity to take one action against food insecurity by helping us donate a Super Smoothie to a baby or toddler in need."
 

The companion book to the film, A Place at the Table: The Crisis of 49 Million Hungry Americans and How to Solve It—published by PublicAffairs and edited by Peter Pringle—expands on the film’s observations and explores the haunting issue through a series of essays by food and hunger activists and reformers outlining innovative ways to get involved and help reshape the American welfare system.

Contributors include Jeff Bridges, Tom Colicchio, Marion Nestle, Bill Shore, Janet Poppendieck, and Joel Berg among many others, as well as the film’s codirectors/producers Lori Silverbush and Kristi Jacobson. “We’re gratified that our companion book, A Place at the Table, is contributing to the national conversation on food insecurity in America,” said David Steinberger, President and CEO of the Perseus Books Group. “This innovative partnership with Plum Organics will empower booksellers to engage their customers in the issue and help support children in need.”

Amazon.com, Barnes & Noble and BN.com, Books-A-Million and booksamillion.com, and independent bookstores that are part of the American Booksellers Association will feature this special partnership in stores, online, and via e-reading devices during the weekend of March 1st-3rd.

The documentary “A Place at the Table,” which examines the issue of hunger in America through the lens of three people who are struggling with food insecurity, will be released on March 1st, 2013 in theaters nationwide, on iTunes, and On Demand everywhere. For more information about the film, and to view a trailer, please visit
http://www.takepart.com/table.

About Plum Organics:
Plum Organics® is a pioneer and global provider of premium, nutritious organic baby food, toddler and kid snack food products. Recognized for their unique, culinary-inspired recipes and a modern approach to family nutrition, Plum Organics is the only brand that offers a complete line of organic products that ensure healthy eating from the highchair to the lunchbox™. Plum Organics has dedicated its social mission to delivering nutrient rich, organic food into the hands of little ones in need across America. Forbes Magazine named Plum Organics #19 on its 2013 list of “America’s Most Promising Companies.” For more information about Plum please visit:
www.plumorganics.com

About PublicAffairs:
PublicAffairs is an independent publishing house, founded by Peter Osnos in 1997, to create a new model for effectively and profitably publishing serious non-fiction for general readers. Our mission: to publish good books about things that matter. From the start, our books have been part of the national conversation. PublicAffairs is the publisher of books by Muhammad Yunus, George Soros, Vernon Jordan, Paul Farmer, John Kerry and James Wolfensohn. Recent titles include the New York Times Bestseller The Betrayal of the American Dream by Donald L. Barlett and James B. Steele.

About The Perseus Books Group:
The Perseus Books Group is an independent company committed to enabling independent publishers to reach their potential whether those publishers are Perseus-owned, joint ventures or owned by third parties. Member publishing programs include Avalon Travel, Basic Books, Basic Civitas, Da Capo Press, Da Capo Lifelong Books, Running Press, Seal Press, and Westview Press, as well as partnerships with The Daily Beast, The Nation Institute, PublicAffairs and The Weinstein Company. Through Consortium, Perseus Distribution and Publishers Group West, the Perseus Books Group is the leading provider of sales, marketing, distribution, and digital services toindependent publishers. For more information, visit our website atwww.perseusbooks.com.

About Participant Media:
Participant Media is an entertainment company that focuses on documentary and non-documentary feature films, television, publishing and digital content about the real issues that shape our lives. For each of its projects, Participant creates social action and advocacy programs to transform the impact of the media experience into individual and community action. Participant’s online division and Social Action Network is TakePart. Founded by Jeff Skoll in 2004, Jim Berk serves as CEO. Participant’s films include The Kite Runner, Charlie Wilson’s War, An Inconvenient Truth, Good Night, and Good Luck, The Visitor, Food, Inc., The Cove, The Crazies, Countdown to Zero, Waiting for “Superman,” Fair Game, PAGE ONE: Inside The New York Times, The Help, Contagion, The Best Exotic Marigold Hotel, Middle of Nowhere, Lincoln, Promised Land, and No.

About Magnolia Pictures:
Magnolia Pictures is the theatrical and home entertainment distribution arm of the
Wagner/Cuban Companies, a vertically-integrated group of media properties co-owned by Todd Wagner and Mark Cuban that also includes the Landmark Theatres chain, and the high definition cable network HDNet. Recent releases include Lars Von Trier's Melancholia, Kevin Macdonald's biopic Marley, David Gelb's Jiro Dreams of Sushi, Craig Zobel's Compliance, Lauren Greenfield's The Queen of Versailles, Don Coscarelli’s John Dies at the End, and Oscar nominee A Royal Affair. Magnolia's upcoming releases include Terrence Malick's To The Wonder,
Thomas Vinterberg's The Hunt, David Gordon Green’s Prince Avalanche, the moving documentaries A Place at the Table, No Place on Earth and Blackfish, as well as The Brass Teapot, A Hijacking, and many more.

 

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