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Marketplace Interview with Jim Berk


Oscar nominations are not the goal: Participant Media CEO

Participant Media says it only makes a certain type of film. Only ones that “invoke social change,” as Participant Media CEO Jim Berk says.

Participant Media made its name creating thought-provoking films like "An Inconvenient Truth," "Fast Food Nation" and "Waiting for Superman." This weekend, Participant Media is part of the production team nominated for an Oscar for "Lincoln," the film starring high-profile actors like Daniel Day-Lewis. Which makes one think: Has the company changed its vision over the years? Jim Berk says no.

“It’s an evolving of the vision. It’s always been about a story well told,” says Berk.

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